St George Illawarra Dragons     2009
Season Launch Community
Challenge "Live a Perfect Day"
Wollongong Entertainment Centre as well as various Kogarah and Wollongong Locations
March 2009

Client Objective:
The objective was to move away from the traditional style launch to develop a concept that engaged both internal and external stakeholders into a community based activity that represented the eight pillars of the Dragons Community program. Creative Stars, in association with sister Company Corporate Conscience, developed and delivered a unique community challenge activity that saw groups of players, staff and sponsors head twelve separate sites to take part in structured community activity, and then following that all guests and players reconvened to share their challenges and individual experiences.

Testimonial:
“I have received very positive feedback from those that participated in the community based Season Launch and the opportunity it provided for players, staff and corporate partners to mix together in a relaxed environment while assisting the community met all our objectives. It delivered a very powerful and positive message about the Dragons Community and the activities we undertake. Thank you for providing your creativity and operational experience to assist with the delivery of this unique event.”
Peter Doust, Dragons Chief Executive Officer

Highlights:
- Successfully delivering nine simultaneous community activities in nine different locations all relating to Dragons Community pillars – Charity, Environment, Mentoring, Cultural, Women and Girls, Education,   Health and Grass roots
- Creating “Our Perfect Day” image puzzle piece as the backdrop on stage
- Master of Ceremonies Wendell Sailor entertaining the crowd